Day: June 1, 2021

The untapped potential of B2B buyer loyalty applications

Retailers, lodges, airways, and eating places have lengthy relied on loyalty applications—together with reductions, early entry to new merchandise, and unique perks that improve the client expertise and encourage a following—to strengthen buyer loyalty. However solely not too long ago has the concept taken root within the B2B world. And it’s about time. In a latest PwC buyer survey, virtually 60% of B2B prospects reported they’d by no means had an expertise with a model that made them really feel particular. That’s an alarmingly excessive share of shoppers who’ve been given no specific motive to stay round. However the implications of shopper loyalty for B2B firms are huge, and, if something, as essential as they’re for consumer-facing firms. In spite of everything, it might price 5 occasions extra to accumulate a buyer than to retain one, and on common probably the most loyal prospects account for as much as 80%