Day: September 1, 2021

Tremendous Espresso’s high-energy disruption

The Contained in the Thoughts of the CEO interview sequence explores a variety of crucial choices confronted by chief executives all over the world. For extra perception, see PwC’s CEO Survey.


The quantity three bottled espresso drink within the US was first brewed in a school dorm. That was again in 2015, when Jordan DeCicco—the youngest of the DeCicco brothers—was a scholar–athlete at Philadelphia College (now a part of Jefferson College) trying to find a distinct sort of power drink. When he couldn’t discover it, he made his personal, and shortly partnered with center brother Jake, who was a junior at Georgetown, and eldest brother Jim, a current Colgate College graduate engaged on Wall Road. Immediately, Jim, 28, is CEO of Tremendous Espresso, a startup with a US$500 million valuation; $55 million in gross sales in 2020 (up from $4 million in 2018); and big-name traders from