This could have been the 12 months that ladies’s sports activities grabbed the highlight. Income projections for 2021 had been set at greater than US$1 billion. Enchantment was on the rise; in 2018, 84 % of sports activities followers around the globe mentioned they had been inquisitive about ladies’s sports activities, and viewing figures had been breaking data in ladies’s soccer, cricket, basketball, and tennis. Dwell occasion attendance, TV protection, and rights revenues had been all on the up, and new platforms comparable to Twitch (streaming hockey) and Twitter (streaming basketball) signed up as broadcast companions. There was even progress towards equality in prize cash between ladies’s and males’s competitions.
However prize cash isn’t equal pay, and the pandemic might stall momentum, as a result of ladies’s sports activities have been affected greater than males’s. Feminine athletes had to deal with job losses, wage cuts, and a scarcity of psychological