March 2021 World Shopper Insights Pulse Survey

One 12 months after COVID-19 partially shut down most of the world’s economies, customers have developed new habits that we expect will proceed even after the pandemic passes.  

Our March 2021 World Shopper Insights Pulse Survey finds that many shopper behaviour tendencies have accelerated through the pandemic, and 4 important fault strains have emerged that break up international customers into distinct cohorts. These patterns in how customers store, journey, work, have interaction with manufacturers and stay their lives might have long-lasting implications for shopper market industries. Firms will be extra ready for the longer term by understanding these rising cohorts and what their behaviours portend.

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